Chapter 8

Blockchain case study

Apply concepts on practical use case

The best way to learn any new technology is to apply it on a real-life business

problem. The appreciation of the technology is great when the outcomes cre-

ate a business value. As the blockchain emerging technology goes through a

journey of maturity and organisations appreciate the real value of the technol-

ogy, the time is perfect to incorporate the blockchain technology into business

processes and design solutions to improve the organisation’s competitiveness.

In this chapter, we will go through a case study that will articulate the

business problem and how various technologies including blockchain can be

applied to design and implement a solution.

CASE STUDY 1: CREATE A PLATFORM

FOR A DIGITAL ART MARKETPLACE

Background

IOSpeed Ltd. is a company registered and based in London, United Kingdom.

They have a small business to sell specialised artwork to customers. They

have some loyal customers, and most of the business comes from customers

visiting the exhibitions onsite in their store. Their existing business model

is Business to Customers (B2C). IOSpeed had some senior management

changes, and the new CEO would like to transform the business to go global

and innovate it through technology transformation to grow. IOSpeed would

like to expand in various channels and would like to go through IPO (Initial

Public offering) in the near future.

Strategy execution phases

The following are the phases of strategy execution to transform the

organisation:

1. Find and articulate the problem statement for business

2. Capture the potential strategic outcomes for the organisation. This is

also called To-Be state

3. Organisation analysis to setup a baseline

4. Formulate the strategy

5. Execute the strategy

6. Capture the business value and ROI (return on investment)

DOI: 10.1201/9781003225607-8

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